inSitu Sales allows you to geocode your customers. That means we take the current mailing address for each customer and try to get a GPS coordinate as accurate as possible. This will allow you to see your customer locations in maps and create visual territories that can be set as routes for your sales reps.
The geocode feature is located under the Routes menu and you can execute it every time you want to update your customer's location:
Note: Accuracy of the location is provided by Google and the ability to do so might depend on the region.
Routes can either be created using the Map View or the List View. You only need location to use the Map view, if you are not able to see the customer you can always create the route using the List View.
This is a quick video how to manipulate both options.